Technology today is undeniably developing fast. For many people, especially the younger generation, internet, smart phones, social networks and other new technologies are shaping their lives. For example is the recent statistics about smartphone and tablet ownership. According to BI Intelligence, Business Insider’s subscription research service, by the end of 2013, global smartphone ownership will increase from 5% of the global population in 2009 to 22%. This actually estimates to around 1.3 billion smartphones in just 4 years. On the average, there will be at least two smartphones for every nine people on earth. On the other hand, tablets are showing faster ownership rates than smartphones. It took smartphones four years to reach a 6% ownership when the devices first registered in the global level. Tablets accomplished this in just 2 years. In the Philippines alone, according to Singapore-based research firm GfK, there had been a staggering 326% increase in smartphone sales in 2012, which is the highest jump in smartphone marketing share among its neighbouring countries. With these sample research statistics, you can see how fast and easy people can acquire and use technology today.

Smartphones and tablets are undeniably booming fast. It does not only capture the adult market but it is now slowly turning out as a must have for the younger generation as well. When you’re a busy parent, giving your baby or child a tablet, smartphone or letting him watch television is an easy way to keep them entertained. You may also feel it’s important for your child to get a head start on learning digital skills. But many experts worry that too much screen time may be harmful for babies and for children. The Royal College of Paediatrics, Child Health and Common Sense Media Research Study reports that children are getting more exposed to screen for longer amounts of time than ever before. This widespread of availability of these gadgets is causing concern amongst doctors worldwide.

The key findings were: There has been a huge increase in use of mobile media by young children over the past two years: The average amount of time children spend using mobile devices has tripled, from five minutes a day to 15 minutes a day (the average daily use among all 0- to 8-year-olds); The number of kids who've used mobile devices has nearly doubled (38% to 72%); 38% of toddlers and infants under 2 have used a mobile device, compared to 10% in 2011. The average time spent with "traditional" screen media (TV, DVDs, computers, and video games) has decreased by more than a half-hour a day (though overall screen time is down by 21 minutes, with mobile time up 10 minutes). However, TV viewing on a TV set still makes up half of all screen time. Access to mobile media among poor and minority children is much higher than it was two years ago, but a digital divide persists. Twenty percent of lower-income kids have a tablet compared to 63% of higher-income ones; and 35% of lower-income parents have downloaded educational apps for their kids, compared to 75% of higher-income ones. Despite the dramatic changes of the past two years, television still reigns supreme in children's media lives, though new ways of watching now make up a large portion of viewing. It is the medium children use most frequently, by far: nearly six out of 10 children (58%) watch TV at least once a day, compared to 17% who use mobile devices on an everyday basis, 14% who are daily computer users, and 6% who play video games every day. Even among infants and toddlers, screen media use dwarfs time spent reading. In a typical day, children under 2 spend more than twice as much time watching television and DVDs (55 minutes) as they do reading or being read to (19 minutes). People who conducted the research and survey find the results as an extraordinary shift for the younger generation. In the past they could measure and control exactly where, when and how children are engaging with screens. Now, mobile devices follow children from room to room. No other medium was able to take hold amongst little kids this fast.


Digital media is a part of daily life, and your child is likely to be very adept at using it from a young age. As a parent, you can guide your child by setting rules and expectations early on. Smartphones and tablets are just one part of the media mix that children encounter everyday, so it makes sense to take an overview. Doctors advised some simple steps to keep screen time in check: Limit your toddler’s exposure as much as possible. Bear in mind that, as a busy parent, it is easy to overestimate how active your child is. Second, Keep TV’s and computers out of your child’s bedroom. Third, don’t let your child on screen for more than two hours in a day in total. Help your child to monitor her screen use so that she can develop an awareness of time spent. That way she’ll learn to manage screen time as she grows. Last, choose programs that have an educational element. When you are choosing an app for your child, try to make sure it’s relevant to the things she is learning at home or preschool. That way, the app may help to reinforce her learning.

References:
Zero to Eight:
Children’s Media Use in America 2013  
A Common Sense Media Research Study                                                                                                                                                               


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